Scenario - highly regulated entity – banking institution

Over the last several years, data in financial institutions has moved from being a risk that needs to be controlled to recognizing that data assets represent strategic sources of insight to be leveraged across the enterprise. The role of Chief Data and Analytics Officer (CDAO), therefore, has moved from being more focused on the defensive angle to data and analytics (preventing bad things from happening) to offensive (using data and insights to drive additive revenue and customer experiences to the company). This change has moved the CDAO into the role of being a trusted business executive and out of the back office.

For the purposes of this case, we will look at The Bank of the Midwest. The Bank of the Midwest is a fictitious company serving approximately 25 states in the middle of America. It provides core financial products to its customers including checking, deposit accounts, retirement services, personal banking...