Strategic narrative, narrative design , and positioning

In recent times, narrative design has garnered significant attention as an influential subject, prompting discussions among prominent companies such as HubSpot about its potential to supplant positioning . This presents a remarkable opportunity to delve into the essence of narrative design and discern its distinctive nature compared to positioning . A strategic narrative serves as a guiding force, molding and directing the activities of a business while encapsulating its fundamental values, purpose, and vision. It furnishes a cohesive framework that underpins decision-making and facilitates effective communication. Conversely, narrative design represents the methodology employed to artfully craft and convey this narrative. By leveraging storytelling techniques, messaging strategies, and visual elements, narrative design creates a compelling and captivating narrative that deeply resonates with the intended audience...