Communicating the product roadmap

Effectively communicating the product roadmap to customers and prospects is crucial. This can be achieved by establishing dedicated channels for sharing the roadmap with customers and engaging them through various avenues, such as webinars, user groups, and beta programs. By involving customers in these activities, PMMs generate excitement, foster relationships, and gather valuable feedback prior to the official launch of features. This customer-centric approach not only builds customer loyalty but also ensures that the product roadmap aligns with customer needs and expectations, ultimately driving product success.

The success story of Twilio – a renowned cloud communications platform offering a range of tools and services for businesses to effectively connect with their customers through diverse communication channels such as voice, messaging, video, and email – serves as a prime example of the profound influence a product marketing...