Summary

In this chapter, you have learned some of the key ways to enhance, extend, and improve your CRM through the integration of third-party applications or by bespoke customization.

You have gained insights into how the Marketplace can be used and why this dynamic online store is somewhere you should visit regularly to identify new ways of adding value to your CRM and your business. You have gained an understanding of the alternative integration options if the Marketplace does not have what you are looking for. You have also been introduced to Deluge and learned some of the practical ways that custom functions can be used to tailor the CRM to meet your requirements.

With all this knowledge, you should understand that your Zoho CRM is not just a CRM system that will support your business today; it is a platform from which you can evolve, develop, and grow your future business.

In the next chapter, we commence Section 3, Six of the Best Zoho Apps to Integrate with Your CRM...