Use case – real-time tracking in retail outlets
Tracking shoppers within a retail outlet helps to understand shopper’s objects of interest and distribute the inventory and staff accordingly. Without real-time tracking of shoppers using cameras, it would be difficult to analyze the store pathways preferred by shoppers. Determining the queue length at cash counters and leveraging past data to predict waiting times helps avoid checkout delays and improves shoppers’ experiences.
Privacy concerns
Tracking shoppers can be done by performing video analytics at the edge (using a DG); however, this might result in privacy concerns. Retailers need to tread a fine line between gathering data for understanding shopper behavior/preferences and alleviating privacy concerns. Some of the mechanisms that retailers use to ensure this balance are as follows:
- Explicitly informing (and taking consent from) shoppers about the type of data being collated and its intended...
