Promoting and monetizing apps

Very few apps become successful without first being well promoted. There are countless ways to do this and you will, no doubt, be well ahead of the curve on how to promote your products. To help you reach a wider audience, Google provides some handy tools to assist with promotion.

After looking at promotion tools, we will explore two ways to make money from our app: in-app payments and advertising.

Promoting an app

There are two very simple methods, provided by Google, to help steer people towards our products on the Play store: links from both websites and our apps, and the Google Play Badge, which provides official branding to our links.

We can add links to both individual apps and our publisher page, where all our apps can be browsed, and we can include these links in our apps as well as our websites:

• To include a link to a specific app's page in the Play store, use the full package name, as found in the Manifest, in the following format:

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