Search icon CANCEL
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

Arrow left icon
Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
Arrow right icon
Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Choosing a keyword-rich domain name


We learned in the last chapter how keywords are the foundation of your optimization efforts. So, we begin with the keyword matrix we developed in the last chapter and employ it to map out your on-page strategy.

Almost all websites will rely on primary keywords on core pages, such as the front page. If your keyword research teaches you that one phrase or a very small group of related phrases represents your high-volume, high-relevance primary keywords, then you'll want to consider using those key phrases in a keyword-rich domain name. For some, this won't be possible or desirable: perhaps the domain name has already been chosen, or the business' marketing strategy revolves principally around a customized brand name. However, if you have the opportunity to choose a keyword-rich domain name, you'll benefit from a little extra power in your ranking efforts down the road. You may have noticed that often a competitive search market is populated with websites...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at €18.99/month. Cancel anytime