You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Summary

In this chapter, you learned about how to support a cross-cloud application development life cycle and how to do cross-cloud environment planning not just for production but at each stage of the life cycle.

Building on this, you learned how point-to-point connectors play a key role in B2C solution architecture and what the three Salesforce provided connectors support natively. Specifically, you should now be able to describe the capabilities of B2C CRM Sync, Marketing Cloud Connect, and the Commerce and Marketing Connector. You should know that Marketing Cloud Connect is the only one of the three that is a productized solution and that the other two are development frameworks that will need to be integrated and customized by a developer. The Salesforce Order Management and B2C Commerce integration is another example of a productized connector between platforms.

After reading this chapter, you should also be able to assess when MuleSoft or another integration middleware...