Strategy Agility

Strategy Agility is the ability to sense changes in market conditions and implement new strategies quickly and decisively when necessary; by that, we mean that it has to be dynamic and more frequent than the traditional yearly, or worse, five-year, cadence that we see in many organizations.

In recent years, we have seen several extraordinary global events that have disrupted the market, and in these situations, your strategy cannot remain static. The global pandemic of 2020 was a recent example where whatever strategy you had in place needed to be ripped up and rethought; retail shop doors closed, the travel industry stopped, doctors couldn’t see you in person, cash payments were no longer accepted, to mention just a few of the many disruptions that forced companies to rethink their strategy. But it is easy to adapt when a gun is put to your head, as it was during Covid-19; the skill is being able to do it when there isn’t one, or you can’t...