Elements of a CX strategy

The basis of a CX strategy are vision and the value proposition. The strategy should be built from the ground up, with customer-centered processes and communication at its core. 

The following diagram shows the elements of a CX strategy:

It is a prerequisite that stakeholders of the strategy are the same stakeholders that support customer-centric organization and processes. The value of the CX strategy should be measured by the value provided to customers.