What is a commerce feature?

When we think about online commerce specifically, we’re referring to the natural commercial extension of a website. It’s the piece of your digital footprint that actually allows you to create a revenue stream. Frequently, your other channels such as emails and even social footprints are ways of funneling your audience to your content, services, or physical goods. However, an e-commerce store itself functions as both a channel to show off your brand to your audience, as well as a way of actually taking in revenue.

In the event that you already have an e-commerce platform, you can proceed right to Chapter 14, to connect your existing store. The Mailchimp platform itself can be connected to a myriad of third-party applications, and frequently when people come to Mailchimp to expand their marketing efforts, particularly e-commerce business owners and entrepreneurs, they may already be leveraging one of the following popular e-commerce platforms...