Considering social threats
Social threats affect individuals the most. A social threat is something that entices the user to perform a risky behavior or compromises the individual in some way. Here are a few ideas to consider:
- Social media: A user is enticed to do things such as discuss company policies or strategies in the interest of being social.
- Ads: Someone presents an ad that discusses some new swanky product, but the ad ends up compromising the individual in some way, such as providing access to a social media account, a shopping site, or even your local network. ML makes it possible to create convincing ads based on actual buyer shopping habits.
- Utilities: A special tool allows the individual to do something interesting, such as changing the color of their Facebook site. You find utilities all over the place because people naturally want to fiddle with whatever it is that they think requires an update or change. A utility can plant a Trojan on the individual...