Project for this chapter

Case study: You are the vice president of marketing for a luxury watch manufacturing company. Your project is to launch the latest watch, named SeaMaster 5300, at a company sponsored event. The task list for your project, in order of their execution, will look like this:

1. Event roadmap approval
2. Budget approval
3. Set up an internal team
4. Event website – CVENT
5. Channel promotion
6. Engage venue vendor
7. Engage advertising vendor
8. Worldwide press release
9. Independent media release
10. Loopback production database

Fire up Project and key in the tasks so that you can follow along and get some hands-on experience. We will keep the project's logic simple so that the focus remains on baselining. When you have finished linking the tasks, your schedule should resemble the following screenshot:

Figure 12.1 – Hands-on project for this chapter

Remember that baselines are purely a project managerial...