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Internet Marketing with WordPress

You're reading from   Internet Marketing with WordPress Use the power of WordPress to target customers, increase traffic, and build your business with this book and ebook.

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Product type Paperback
Published in Nov 2011
Publisher
ISBN-13 9781849516747
Length 112 pages
Edition Edition
Concepts
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Toc

Summary


This chapter talked about how a good, modern website is analogous to a black hole in the sense that it keeps visitors in orbit around the site rather than letting them hit or miss, never to be heard of again. By utilizing your quality content and making it very easy for people so stay within reach of it through RSS, Twitter, Facebook, LinkedIn, and any other appropriate services, you drastically improve your chances of converting visitors into followers.

The next step was to convert visitors and followers into customers and the primary tool used in this case is a powerful landing page. We looked at how it can help to think of people as either early adopters, curious, or cautious as this informs how content is presented on site.

In addition this chapter looked at specific elements of the landing page and discussed how to craft these individual pieces into a single cohesive and compelling page that can maximize conversions. We saw how context can also play a role in how the content of...

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