A focus on CUJs

In agile development methodologies, user stories are fundamental components that several organizations leverage for software development and user experience design. User stories are typically scoped to fit within a single development iteration or sprint, which helps break down larger features or functionalities into smaller, manageable units of work, and primarily guides the development team in implementing specific features or functionalities. On the other hand, CUJs take a much broader perspective and provide an end-to-end view of a user’s journey. They encompass multiple user stories and capture the complete end-to-end user experience across different touchpoints and interactions. But why are CUJs important? In product thinking, enterprises need to think beyond products, features, and user stories as CUJs cut across product and feature boundaries, help teams focus on the entire user journey, and reduce friction to provide a seamless experience for end users...