Summary

Today's customers demand that you make the effort to reach them where they are. As much as you may doubt the usefulness of social media to your business, its importance should never be underestimated. After all, every business transaction is with a person, not a business, and your target audience is on one of those social media platforms, whether it's for personal or business reasons.

In this chapter, we covered how you can effectively use social media for your business. We focused specifically on how the HubSpot social media tool can help you be more effective and efficient in managing and implementing your social media strategy. Remember to start by connecting your social accounts to HubSpot, creating posts, monitoring engagement, and analyzing all the information to improve the ROI of your social media efforts.

In the next chapter, we will expand your reach with paid ads and show you how to generate results-focused campaigns, all using the HubSpot platform...