Search Engine Optimization

One way to increase traffic to our website is through Search Engine Optimization (SEO). This involves ensuring the content and the structure of our site are well optimized for search engines, making it easier for them to access our sites, and digest the important content. The other aspect is with regards to inbound links to our site.

Therefore, search engine optimization can be broken down into two primary areas:

• On-site search engine optimization, focusing on changes to the actual website itself

• Off-site search engine optimization, focusing on building up a reputation for the website through reputable, high quality, inbound links

Let us take a brief look at these two methods.

On-site SEO

On-site SEO requires us to ensure that the website itself is suitably structured, and the content is appropriate and up-to-date, encouraging search engines to index the site, and helping them realize which content is most relevant within the site.

Headings

Properly structured pages make...