The role of product marketing in the roadmap

For efficient execution of the roadmap, the active involvement of product marketers is vital throughout the planning process. From the initial stages of ideation, we bring valuable insights, questioning assumptions and ensuring a market and customer-centric approach. We leverage past outcomes, identify product gaps, and analyze competitive functionality to shape the roadmap with a strategic perspective. Moreover, as PMMs, we go beyond a feature list by crafting a narrative that adds context and storytelling, enabling effective communication with customers and enhancing their understanding of the roadmap's value proposition.

To ensure effective roadmap execution, regular check-ins such as quarterly roadmap review meetings should encompass various aspects, including progress updates, process changes, decision timelines, KPI reviews, pipeline discussions, and communication updates to different teams. It is crucial to share roadmap updates...