4. Business use cases

In the previous chapters, you learned about cloud-scale analytics and the services Microsoft Azure offers to empower businesses to discover insights. You were also introduced to the new features and functionalities added to the modern data warehouse. In this chapter, you will look at two real-world business use cases to demonstrate high-level solutions using Microsoft Azure. The aim of these use cases is to illustrate how real-time data can be analyzed in Azure to derive meaningful insights and make business decisions.

The company names used here are fictitious, and for the implementation demos, we use sample datasets. However, the business use cases, the challenges, and the actual problems are real. They illustrate the kinds of data problems you may encounter in your everyday life.

The first business case focuses on helping a company gain actionable insights from its data in near real-time. The second one talks about using data analytics on Azure...