Event communication

To communicate with attendees, you need to use journeys, either in Outbound marketing or Real-time marketing journeys, depending on your preferences. We went through how to create journeys in Chapter 6, Outbound Customer Journeys, and Chapter 7, Real-Time Marketing Journeys.

The attendees need to have somewhere to register, so you need to either create a custom form from your website or use the event registration marketing forms.

Once your attendees have registered, they also need to get emails throughout the journey. You need to create all the emails you’re going to use in your journey, from registering for the event and canceling to reminders the day before the event and the thank-you and evaluation after the event.

Event website

Some companies running events have their own website for each event. Others put their registration forms on their regular website or in emails. Others still use Power Pages with the out-of-the-box template that is fully...