Questions

The following are some questions that will help you gauge your understanding of the topics discussed in this chapter. The answers are available in the Assessments section at the end of the book.

1. Can you turn off the tables you don’t need for synchronization on data tables?

(a) Yes

(b) No

2. What are the different types of templates in outbound marketing?

(a) Email

(b) Form

(c) Pages

(d) Websites

(e) Event

(f) Segment

(g) Customer journeys

3. What tables can a landing page update?

(a) Contacts

(b) Leads

(c) Contacts and leads

(d) Contacts, leads, and custom tables

4. Can you send emails from any domains in Dynamics 365 Marketing?

(a) Yes

(b) Yes, but you need to connect the domain first

(c) No

5. Do you have one consent center for both outbound and real-time marketing?

(a) Yes

(b) No

6. Which social media sites can you connect to?

(a) Facebook

(b) Google Plus

(c) Google Ads

(d) Twitter

(e) Pinterest

(f) LinkedIn

(g) Instagram

7. Which third-party webinar provider can you connect to?

(a) On24

(b) Microsoft Teams

(c) Zoom

(d) Slack

8. If you have a LinkedIn Lead Gen Form and want to add that to your system, what do you need to do, and in which order?

(a) Sign in to LinkedIn with your company profile, then connect to the correct LinkedIn Lead Gen Form

(b) Sign in to LinkedIn with your profile, then connect to the correct LinkedIn Lead Gen Form

(c) Sign in to LinkedIn with your profile that’s connected to your company’s profile and the LinkedIn Lead Gen Form

9. Which fields can you define your lead matching strategy on?

(a) Email

(b) First name

(c) Last name

(d) First and last name

(e) Email, first name, and last name

(f) Any field you want

10. You can only have global double opt-in.

(a) Yes

(b) No

11. When is a lead sent to Sales?

(a) When a lead gets a lead score of 100 points

(b) When a lead comes into the system

(c) When a lead hits the sales-ready score set by lead scoring

(d) When a lead is set as sales-ready by marketing

12. You can store documents in outbound marketing.

(a) Yes

(b) No

13. You can store videos in real-time marketing.

(a) Yes

(b) No