Case study

In this section, we’re introducing a case study example that we’ll be discussing throughout Part 2 as a working example of how the concepts and principles are applied. In this chapter, we will be getting an introduction to a sample company and product, the way they organize their product organization and cross-functional teams, their tech stack, their productized outputs, how they’ve customized their verticals, and a brief overview of their GTM strategy.

Waterbear Inc. is building a flagship product, Akeira, to help tackle the mental health epidemic we’ve seen been exacerbated by the Covid-19 pandemic, specifically for women over the age of 18. What began as an idea to help people better understand themselves has now turned into a viable product people are using to get a better read on how their sentiments and moods are changing over time. The product uses NLP to scan journal entries that users type into the application, establish...