Sending emails

We will want to send users of our app emails, with the first being a confirmation email when they register. Another will be sent if the user forgets their password, as we can send them a password reset email. These targeted emails are transactional rather than marketing in nature, which is an important distinction as marketing emails are rarely sent via the app code.

With transactional emails, the aim is usually to convey a task to the user as clearly as possible. For this reason, the emails are usually text-based with minimal imagery. However, we should ensure the email is branded and has space for any required legal text. This means that we need to render the emails so that the transactional text is clear and surrounded by relevant branding and text.

Rendering emails

We will consider an email as consisting of a header where we will place branding (such as a logo), content where the specifics of the email (for example, a link to our app’s password reset...