Sending follow-up e-mails after purchase
Achieving top-of-mind awareness is one really good way to keep your customers coming back. You could do this by sending out newsletters, which I definitely recommend. Newsletters are really good for updates and sharing product information, but they aren't terribly good at getting feedback from users. You could instead send out automated e-mails after someone purchases a product with the Follow Up Emails plugin. You'll stay top-of-mind and you can also get some feedback from the customer.
Getting ready
You need to have the Follow up emails plugin, available at WooThemes.com, installed and activated on your site. You'll also need at least one product on your site.
How to do it...
Follow up emails has its own section in the WordPress admin. We'll have to go through the process of creating a follow-up e-mail and then select how it gets sent out. Let's take a look at the following steps:
- From the WordPress admin, go to Follow-Up Emails...
