User acquisition techniques
If a game has no users, it is as good as scrap. This does not mean that the game quality or design is bad. In the Android gaming market, more than 5 million games are published. Hundreds of games are being published every day, which is increasing the competition.
In this immense crowd, a single game may disappear, irrespective of its quality, but due to having a poor or no marketing strategy. A game can only be successful if it has a significant number of users and good retention.
Let's have a look at few of the user acquisition techniques through the following topics:
- Game promotion channels
- Game blogs and forum discussions
- Paid user acquisitions
- Other techniques
Game promotion channels
There are several ways to promote the game in the market. There are some game promotion channels that advertise in various mediums. A specific game genre channel promotes the same kind of games. Let's look at few of these mediums:
- YouTube channels
- Android forums
- Sports forums
- Facebook...
