Publishing Android games
So far, you've learned how to reach users and how to make revenue out of the game. However, these are the steps after the game gets published in the market. There are two ways through which the developer can publish the game:
- Self publishing
- Publishing through publishers
Let's have a quick look at this segment of game development.
Self publishing
When users publish under their own banner and name, it is called self publishing. In this case, developers keep 100% of the equity in the games and own the game IPs themselves. Self publishing games are totally controlled by developers. Developers take full responsibility for the game, game ratings and reviews, game revenue, and user satisfaction.
Publishing through publishers
Often, a developer does not have bandwidth to take full game responsibility after publishing it. In this case, the developer may approach established publishers to publish the game. A few times, publishers have their own terms and conditions, and...
