Case Study in Summary
Case Study Classification
- Segment: B2C
- Industry: Consumer goods
- Geography: Global with brands in more than 100 countries
- Value creation levers: Product innovation
- Time to impact: 1-6 months
- Regulatory considerations: Medium
The Business Challenge
Given the complex challenges associated with innovating across diverse markets, a global consumer goods company turned to generative AI to enhance and standardize its processes. The aim was to create a system that could navigate the intricacies of different markets while fostering innovation. They needed to overcome embedded approaches and low mastery of skills to work with Large Language Models (LLMs). The challenge was to:
- Improve the speed of product innovation through AI.
- Develop a more streamlined, efficient, and effective system across diverse geographies, overcoming legacy approaches.
The Response
The project developed a new AI-assisted innovation process...
