Professional insight – using site audits to help clients evolve with Beatriz Caraballo

Beatriz Carabello is one of the top Squarespace designers and custom code creators in the industry, and I recommend her masterclasses, code base, and code club for anyone serious about learning more custom code skills to enhance their site. I asked Beatriz how she helps her clients continue to evolve their sites once she’s worked with them:

“As websites grow, Squarespace releases new features, and better ways to code customizations come up, I like to reach back to past clients and offer a site audit to re-evaluate their needs and provide insight on improvements and fixes for unexpected issues, in order to help keep their UI/UX on point.”

At my agency, we do the same thing as Beatriz – we set a reminder to check in yearly with our clients on their site launch anniversary, not only to see whether they need support, but to congratulate them on another great year...