Enterprise analytics with Tableau
Salesforce acquired Tableau in August 2019, and since then, it has been increasingly integrated into the whole Salesforce ecosystem. Tableau elevates the data visualization and analysis capabilities of the Salesforce ecosystem, something nearly every component product can benefit from. For now, integrating with Tableau from component products is still mostly a manual effort, requiring data to be synchronized into Tableau from other products like B2C Commerce and Service Cloud, where it can be aggregated and analyzed to help inform business decisions.
Where products like Customer 360 Audiences, part of Marketing Cloud Engagement, provide a special purpose view of data (customer segmentation and audience building), a product like Tableau is data-agnostic. It can ingest data from any sources throughout your enterprise and mine for insight that can be used to drive strategy across many channels and technologies.
The following figure shows three categories...
