The big secret

So you have a working e-commerce business and you know how to develop and increase profitability. We have also discussed how to do this with the smallest time commitment possible. Starting an e-commerce business should not be about becoming a full-time, online equivalent of a shelf stacker, checkout operator, and store manager all rolled into one. It is about getting technology to go to work for you.

There comes a time when any business will begin to reach its full potential, and just as important as that, the development and improvement cycle we discussed earlier takes time, perhaps years. What if you are not making all you want from your store yet? What if you have successfully replaced whatever income you previously had, but you now have a taste for success and you want more? What should you do?

Just do what every successful business has always done. But first, a bit about conventional business.

High street retail

Walk down any shopping street or any modern shopping mall in...