Goal identification

Within this first stage, you need to identify the website's end goal. By communicating with the client and asking them questions about their business and its goals.

What is the purpose of the website?

This is the right moment to identify the problem to be solved or to set a goal for the website. Sell tickets or increase ticket sales? See what your client wants and find the best solution for it. You also need to do your own investigation, dig into their website, and search for anything that needs to be fixed. With all the fundamentals we studied before, you're now able to see what is good and what is bad.

Who is the website for?

The best way to simplify the design process and the decision making is to know your target audience. There are plenty of ways to know your audience. You can either ask the client, track with different analytics, or check out previous reports on the same market that will help you in that phase. 

Is this useful for our audience?

Your client should have...