A different kind of UX approach
There is a well-known saying that states, Insanity is doing something over and over again and expecting different results. When we look at how UX has evolved over time, this definition hits too close to home. As an example, here are some common challenges that UX professionals continue to face in today's organizations:
UX is not independently funded and is often part of the IT group or some other department
UX will often modify its methods to accommodate rather than lead
UX still focuses primarily on usability studies
UX does not own, measure, track, or keep up with data and analytics
UX is often more artistically focused than business focused (qualitative over quantitative)
Working as UX lead for a large organization, I was flummoxed as to how to better engage the company's stakeholders around the value of UX. The narrow understanding the company had of UX—usability studies, wireframes, reporting on heuristics, determining the overall likeability of products—was...
