Who this book is for
The book is aimed at anyone intending to improve data quality in their organization. The book outlines the basics of data quality for people new to the topic, but provides insights into every step of the data quality life cycle, using real-world examples and templates to accelerate progress. Typical readers are business leaders, such as chief operating officers or chief executive officers, who see data adversely affecting their success and data teams, such as analytics or governance teams who want to optimize their data quality approach.