Open source project “marketing runway”
There’s a phrase in marketing called “building your marketing runway,” which refers to creating the set of materials you need to be able to execute any marketing strategy. Let’s spend some time and highlight the needed marketing infrastructure an open source project should have as part of its “marketing runway.”
Website and blog
The most basic need a project has is a home on the internet. For large projects, a visually appealing website that helps illustrate what the project is, predominant use cases, and who is using it are the basic things a project website should provide. Let’s look at the Laminas project as a great example:
Figure 12.7 – Laminas project website (https://getlaminas.org)
Laminas has a simple, easy-to-navigate project website that ticks off the key boxes for open source project marketing; it makes it clear what the project...
