Curating external advisory committees

There is no voice better than the end consumer when it comes to building a platform you expect them to engage with. They will provide continuous feedback on features and designs for your digital experience. Keeping consistent engagement with your top critics will help ensure that you continue to hit the top marks that are impacting your audience(s) as you evolve from initial launch to established product. Engaging external actors is typically more of a business activity versus a technology-driven activity. However, the outputs of this activity are invaluable to the curators of the digital experience.

In partnership with business/technology, we need to start by identifying how many committees we may need. Reference the target audience(s) that we identified in the previous section. Then, we need to look at those audiences and see whether they are unique or whether there is a possibility to combine them. A good rule to follow is that for each unique...