Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Newsletter Hub
Free Learning
Arrow right icon
timer SALE ENDS IN
0 Days
:
00 Hours
:
00 Minutes
:
00 Seconds
Machine Learning and Generative AI for Marketing
Machine Learning and Generative AI for Marketing

Machine Learning and Generative AI for Marketing: Take your data-driven marketing strategies to the next level using Python

Arrow left icon
Profile Icon Yoon Hyup Hwang Profile Icon Nicholas C. Burtch
Arrow right icon
$35.98 $39.99
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (1 Ratings)
eBook Aug 2024 482 pages 1st Edition
eBook
$35.98 $39.99
Paperback
$49.99
Subscription
Free Trial
Renews at $19.99p/m
Arrow left icon
Profile Icon Yoon Hyup Hwang Profile Icon Nicholas C. Burtch
Arrow right icon
$35.98 $39.99
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (1 Ratings)
eBook Aug 2024 482 pages 1st Edition
eBook
$35.98 $39.99
Paperback
$49.99
Subscription
Free Trial
Renews at $19.99p/m
eBook
$35.98 $39.99
Paperback
$49.99
Subscription
Free Trial
Renews at $19.99p/m

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Product feature icon AI Assistant (beta) to help accelerate your learning
OR
Modal Close icon
Payment Processing...
tick Completed

Billing Address

Table of content icon View table of contents Preview book icon Preview Book

Machine Learning and Generative AI for Marketing

Left arrow icon Right arrow icon
Download code icon Download Code

Key benefits

  • Enhance customer engagement and personalization through predictive analytics and advanced segmentation techniques
  • Combine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challenges
  • Understand cutting-edge AI concepts and their responsible use in marketing

Description

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

Who is this book for?

This book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies

What you will learn

  • Master key marketing KPIs with advanced computational techniques
  • Use explanatory data analysis to drive marketing decisions
  • Leverage ML models to predict customer behaviors, engagement levels, and customer lifetime value
  • Enhance customer segmentation with ML and develop highly personalized marketing campaigns
  • Design and execute effective A/B tests to optimize your marketing decisions
  • Apply natural language processing (NLP) to analyze customer feedback and sentiments
  • Integrate ethical AI practices to maintain privacy in data-driven marketing strategies

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Aug 30, 2024
Length: 482 pages
Edition : 1st
Language : English
ISBN-13 : 9781835889411
Category :
Languages :
Concepts :

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Product feature icon AI Assistant (beta) to help accelerate your learning
OR
Modal Close icon
Payment Processing...
tick Completed

Billing Address

Product Details

Publication date : Aug 30, 2024
Length: 482 pages
Edition : 1st
Language : English
ISBN-13 : 9781835889411
Category :
Languages :
Concepts :

Packt Subscriptions

See our plans and pricing
Modal Close icon
$19.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
$199.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just $5 each
Feature tick icon Exclusive print discounts
$279.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just $5 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total $ 154.97
Machine Learning and Generative AI for Marketing
$49.99
Python for Algorithmic Trading Cookbook
$59.99
Python Feature Engineering Cookbook
$44.99
Total $ 154.97 Stars icon

Table of Contents

15 Chapters
The Evolution of Marketing in the AI Era and Preparing Your Toolkit Chevron down icon Chevron up icon
Decoding Marketing Performance with KPIs Chevron down icon Chevron up icon
Unveiling the Dynamics of Marketing Success Chevron down icon Chevron up icon
Harnessing Seasonality and Trends for Strategic Planning Chevron down icon Chevron up icon
Enhancing Customer Insight with Sentiment Analysis Chevron down icon Chevron up icon
Leveraging Predictive Analytics and A/B Testing for Customer Engagement Chevron down icon Chevron up icon
Personalized Product Recommendations Chevron down icon Chevron up icon
Segmenting Customers with Machine Learning Chevron down icon Chevron up icon
Creating Compelling Content with Zero-Shot Learning Chevron down icon Chevron up icon
Enhancing Brand Presence with Few-Shot Learning and Transfer Learning Chevron down icon Chevron up icon
Micro-Targeting with Retrieval-Augmented Generation Chevron down icon Chevron up icon
The Future Landscape of AI and ML in Marketing Chevron down icon Chevron up icon
Ethics and Governance in AI-Enabled Marketing Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon

Customer reviews

Rating distribution
Full star icon Full star icon Full star icon Full star icon Full star icon 5
(1 Ratings)
5 star 100%
4 star 0%
3 star 0%
2 star 0%
1 star 0%
Joel Abidal Nov 07, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Feefo Verified review Feefo
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

How do I buy and download an eBook? Chevron down icon Chevron up icon

Where there is an eBook version of a title available, you can buy it from the book details for that title. Add either the standalone eBook or the eBook and print book bundle to your shopping cart. Your eBook will show in your cart as a product on its own. After completing checkout and payment in the normal way, you will receive your receipt on the screen containing a link to a personalised PDF download file. This link will remain active for 30 days. You can download backup copies of the file by logging in to your account at any time.

If you already have Adobe reader installed, then clicking on the link will download and open the PDF file directly. If you don't, then save the PDF file on your machine and download the Reader to view it.

Please Note: Packt eBooks are non-returnable and non-refundable.

Packt eBook and Licensing When you buy an eBook from Packt Publishing, completing your purchase means you accept the terms of our licence agreement. Please read the full text of the agreement. In it we have tried to balance the need for the ebook to be usable for you the reader with our needs to protect the rights of us as Publishers and of our authors. In summary, the agreement says:

  • You may make copies of your eBook for your own use onto any machine
  • You may not pass copies of the eBook on to anyone else
How can I make a purchase on your website? Chevron down icon Chevron up icon

If you want to purchase a video course, eBook or Bundle (Print+eBook) please follow below steps:

  1. Register on our website using your email address and the password.
  2. Search for the title by name or ISBN using the search option.
  3. Select the title you want to purchase.
  4. Choose the format you wish to purchase the title in; if you order the Print Book, you get a free eBook copy of the same title. 
  5. Proceed with the checkout process (payment to be made using Credit Card, Debit Cart, or PayPal)
Where can I access support around an eBook? Chevron down icon Chevron up icon
  • If you experience a problem with using or installing Adobe Reader, the contact Adobe directly.
  • To view the errata for the book, see www.packtpub.com/support and view the pages for the title you have.
  • To view your account details or to download a new copy of the book go to www.packtpub.com/account
  • To contact us directly if a problem is not resolved, use www.packtpub.com/contact-us
What eBook formats do Packt support? Chevron down icon Chevron up icon

Our eBooks are currently available in a variety of formats such as PDF and ePubs. In the future, this may well change with trends and development in technology, but please note that our PDFs are not Adobe eBook Reader format, which has greater restrictions on security.

You will need to use Adobe Reader v9 or later in order to read Packt's PDF eBooks.

What are the benefits of eBooks? Chevron down icon Chevron up icon
  • You can get the information you need immediately
  • You can easily take them with you on a laptop
  • You can download them an unlimited number of times
  • You can print them out
  • They are copy-paste enabled
  • They are searchable
  • There is no password protection
  • They are lower price than print
  • They save resources and space
What is an eBook? Chevron down icon Chevron up icon

Packt eBooks are a complete electronic version of the print edition, available in PDF and ePub formats. Every piece of content down to the page numbering is the same. Because we save the costs of printing and shipping the book to you, we are able to offer eBooks at a lower cost than print editions.

When you have purchased an eBook, simply login to your account and click on the link in Your Download Area. We recommend you saving the file to your hard drive before opening it.

For optimal viewing of our eBooks, we recommend you download and install the free Adobe Reader version 9.