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Learning Social Media Analytics with R

You're reading from   Learning Social Media Analytics with R Transform data from social media platforms into actionable business insights

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Product type Paperback
Published in May 2017
Publisher Packt
ISBN-13 9781787127524
Length 394 pages
Edition 1st Edition
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Tools
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Authors (4):
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Raghav Bali Raghav Bali
Author Profile Icon Raghav Bali
Raghav Bali
Dipanjan Sarkar Dipanjan Sarkar
Author Profile Icon Dipanjan Sarkar
Dipanjan Sarkar
Karthik Ganapathy Karthik Ganapathy
Author Profile Icon Karthik Ganapathy
Karthik Ganapathy
Tushar Sharma Tushar Sharma
Author Profile Icon Tushar Sharma
Tushar Sharma
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Table of Contents (10) Chapters Close

Preface 1. Getting Started with R and Social Media Analytics 2. Twitter – What's Happening with 140 Characters FREE CHAPTER 3. Analyzing Social Networks and Brand Engagements with Facebook 4. Foursquare – Are You Checked in Yet? 5. Analyzing Software Collaboration Trends I – Social Coding with GitHub 6. Analyzing Software Collaboration Trends II - Answering Your Questions with StackExchange 7. Believe What You See – Flickr Data Analysis 8. News – The Collective Social Media! Index

Sentiment trend analysis


You may wonder why we are doing a sentiment-based analysis again, and the reason is a simple one: it is obvious analysis to do when the data is a large corpus of text. In our case, it is even more important as news and sentiment are closely related. If you can deduce the sentiment-based theme of a large corpus of news data, then it means that you have gained an important insight into what might be a long and tedious process of classifying each document manually. Simple at it may seem, it is one of the most coveted tools of any text data miner.

For our use case, we will do an interesting analysis. We will go through The Guardian's articles with a mention of Indian Prime Minister Narendra Modi and try to see how the sentiment trends about him have changed over the years.

Getting the data – not again

In the last section, we came to understand the building blocks of data gathering from normal web pages. We will build a strategy around that procedure to extract the necessary...

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