Search icon Close icon
Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.

Change country

Modal Close icon
Country selected Country selected
country flag United States
Country selected
country flag United Kingdom
Country selected
country flag India
Country selected
country flag Germany
Country selected
country flag France
Country selected
country flag Canada
Country selected
country flag Russia
Country selected
country flag Spain
Country selected
country flag Brazil
Country selected
country flag Australia
Country selected
country flag Argentina
Country selected
country flag Austria
Country selected
country flag Belgium
Country selected
country flag Bulgaria
Country selected
country flag Chile
Country selected
country flag Colombia
Country selected
country flag Cyprus
Country selected
country flag Czechia
Country selected
country flag Denmark
Country selected
country flag Ecuador
Country selected
country flag Egypt
Country selected
country flag Estonia
Country selected
country flag Finland
Country selected
country flag Greece
Country selected
country flag Hungary
Country selected
country flag Indonesia
Country selected
country flag Ireland
Country selected
country flag Italy
Country selected
country flag Japan
Country selected
country flag Latvia
Country selected
country flag Lithuania
Country selected
country flag Luxembourg
Country selected
country flag Malaysia
Country selected
country flag Malta
Country selected
country flag Mexico
Country selected
country flag Netherlands
Country selected
country flag New Zealand
Country selected
country flag Norway
Country selected
country flag Philippines
Country selected
country flag Poland
Country selected
country flag Portugal
Country selected
country flag Romania
Country selected
country flag Singapore
Country selected
country flag Slovakia
Country selected
country flag Slovenia
Country selected
country flag South Africa
Country selected
country flag South Korea
Country selected
country flag Sweden
Country selected
country flag Switzerland
Country selected
country flag Taiwan
Country selected
country flag Thailand
Country selected
country flag Turkey
Country selected
country flag Ukraine
Country selected
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Gamification for Product Excellence

You're reading from   Gamification for Product Excellence Make your product stand out with higher user engagement, retention, and innovation

Arrow left icon
Product type Paperback
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Length 350 pages
Edition 1st Edition
Concepts
Arrow right icon
Authors (3):
Arrow left icon
Mike Hyzy Mike Hyzy
Author Profile Icon Mike Hyzy
Mike Hyzy
LinkedIn
Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more
See other products by Mike Hyzy
Bret Wardle Bret Wardle
Author Profile Icon Bret Wardle
Bret Wardle
Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more
See other products by Bret Wardle
Mr. Gabe Zichermann Mr. Gabe Zichermann
Author Profile Icon Mr. Gabe Zichermann
Mr. Gabe Zichermann
Read more
See other products by Mr. Gabe Zichermann
Arrow right icon
View More author details
Toc

Table of Contents (15) Chapters Close

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers FREE CHAPTER 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Who this book is for

If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.

lock icon The rest of the chapter is locked
arrow left Previous Section
Section 2 of 7
Next Section arrow right
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Sign up now
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Start free trial
Renews at $19.99/month. Cancel anytime

Authors (2)

Left arrow icon
Profile icon Mike Hyzy
Mike Hyzy
LinkedIn icon Github icon
Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more
See other products by Mike Hyzy
Profile icon Bret Wardle
Bret Wardle
LinkedIn icon
Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more
See other products by Bret Wardle
Right arrow icon

Personalised recommendations for you

Based on your interests and search pattern
Left arrow icon
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Mastering Customer Success
Mastering Customer Success
Read more
This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
Read more
May 2024 5h 40m
Right arrow icon