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Gamification for Product Excellence

You're reading from   Gamification for Product Excellence Make your product stand out with higher user engagement, retention, and innovation

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Product type Paperback
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Length 350 pages
Edition 1st Edition
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Authors (3):
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Mike Hyzy Mike Hyzy
Author Profile Icon Mike Hyzy
Mike Hyzy
Bret Wardle Bret Wardle
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Bret Wardle
Mr. Gabe Zichermann Mr. Gabe Zichermann
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Mr. Gabe Zichermann
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Table of Contents (15) Chapters Close

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers FREE CHAPTER 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Introduction to gamification

Take a second and think about one of the best memories you have with friends or family. It doesn’t need to take long. It could be something recent, or something from your past. Now that you can picture that memory in your head, think about what you and/or the people around you are doing. It may be tied to a significant event in your life (graduation, marriage, the birth of a child, etc.). If it is not one of those significant events, there is a decent chance that this memory involves some form of game, or at least the idea of play. On the other side of that, there is an incredibly small chance that your favorite memory involved you using some form of business software!

Why is it that we fondly remember playing a game of flag football with our family, our first v1sit to a great vacation spot, or sitting around a table with friends playing D&D, poker, dominoes, or any other number of games? Why do we not as easily recall the last time we absolutely...

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