Chapter 11: Experiments
When the concept of feature management was introduced in the first section of this book, we stated that it was not a new concept. Using simple techniques such as changing a config file, we can turn a feature on or off. This is the traditional version of feature management, which is like a switch that enables or disables functionality for all users at once. However, with the modern functionality of feature management platforms such as LaunchDarkly, feature management can be used to concurrently serve different experiences to customers.
This ability to offer users different experiences at the same time provides us with the opportunity to experiment with customers to refine the features, journeys, and systems that are used within a product. By collecting data from the customers' usage of the product, insight can be gained into which implementations perform best for the business. This helps us find the one variant that is the most successful. This insight...
