Understanding data flows

Many organizations gather massive amounts of data and continue to amass data in many different forms from various systems. This data can be used to bring great value to a company.

One example may be an e-commerce company that collects sales and marketing data from its day-to-day operations. By analyzing the data, customer patterns could be ascertained, as well as the relative success of different advertising campaigns. This information could then be used to develop the company website to create a better customer journey or to identify the strongest performing marketing activities so that these can be honed while less effective ones are dropped.

Scientific organizations also make use of data to create better treatments, drugs, and methodologies.

Manufacturers can use data from internet of things (IoT) devices and sensors to optimize supply chains, increase operational efficiencies, or identify risks in products or processes.

Data sources include sales...