Aligning your analytics strategy with your business strategy
A successful data strategy is one that aligns with the business strategy, delivering business outcomes. Depending on the nature of the business and the industry it operates in, there can be different business strategies. A business operating in a very competitive space might want to have a pricing advantage, and hence reducing manufacturing or service costs might be the core strategy for the business. An online business might have a strategy around engaging its customers or marketing the right products to the right audience. It’s important to ensure that the results of your data analytics are providing the right key performance indicators (KPIs) and answering the required questions for your business to align with this strategy. Because, let’s face it, any technology initiative will only get buy-in when it supports the goals of the company.
Understanding and aligning your technology strategy with your business...
