Building your online presence

Consider your brand when you build your online presence. Your brand is how others perceive you. One of Heather’s first lessons in her career was that perception is reality. Have you ever heard that phrase? How you are perceived is the reality of your brand. Your brand should reflect the reality of the way you show up in the real world and online in the virtual world. You don’t need to display perfection. It is important to be authentic when you build your online personality and presence. Consistency is also essential in building your presence. You will need to remain true to your brand on social media in order to be successful. That doesn’t mean that you cannot evolve and grow; that is normal.

Create your profile using your brand. This will be key in building your online presence. Your brand should be meaningful and memorable, but also adaptable. Think about your skills and experiences, values, ideals, and principles that are important...