The dilemma of authenticity

Geertjan Wielenga: What do you do when the direction of the company that you work for conflicts with your own vision and, of course, your whole career is about being authentic?

Ted Neward: There are easy answers at the edge of the continuum. Your company is breaking the law; what do you do? That's the same for any job; that's not a developer relations thing.

If you're not comfortable with being on stage and taking uncomfortable questions, then you need to question whether or not you want to be in this position. If your company's doing something illegal, and if you're in the news because you're a developer advocate, there's a certain amount of needing to say, "Okay, that's above my pay grade. I don't know what's going on there. I'm just as baffled as you are." There's always that answer as an option. If you're the press secretary for the President of the United States, you&apos...