Another key decision for enterprises is how to choose your platform:
- Should I be building my own platform?
- Should I subscribe to an existing platform and develop my application on top of it?
This decision boils down to the factor how do you see technology, as an enabler (control) or a differentiator (delegation)?
At the core, all companies are technology companies. But the question is whether controlling technology provides you with the additional edge over your competition, or helps build a moat that can potentially discourage new players from coming. Let's take a couple of examples and see how it plays out:
- If you are to planning to compete with a company such as Amazon in the retail space, you need to have deep pockets. The low margin business of Amazon retails is bankrolled by profitable business...
