Summary
This chapter provided an overview of retail domain, the challenges faced by retailers, and how IoT can be used to transform this domain. By affixing sensors to humans and equipment, important actionable insights can be generated. Implementing data-driven recommendations enhances the customer experience and helps boost sales.
The chapter also illustrated how IoT technologies help track shopper journeys and understand purchasing behavior that is used by retailers to fine-tune marketing campaigns, resulting in an overall positive experience for the shopper.
The next chapter will start with an overview of the manufacturing domain and then discuss the role of IoT in realizing the vision of smart manufacturing.