Implementing Commerce Cloud Einstein
Commerce Cloud Einstein is Salesforce's AI offering for B2C storefronts built on Commerce Cloud. It is focused on providing easy out-of-the-box offerings that drive fast value. It does so by saving time and effort in setting up the features while providing a great user experience to customers. We will start with the biggest and most important feature: Einstein Product Recommendations.
Einstein Product Recommendations
We have already met the powerful recommendations engine driving Einstein Recommendations in Marketing Cloud. Einstein Product Recommendations is the native Commerce Cloud option for providing recommendations for other products in the catalog. In contrast to the general-purpose Einstein Recommendations, Einstein Product Recommendations is focused entirely on providing good product recommendations as part of an e-commerce website. Therefore, the two are complementary, although they overlap in some functionality.
The configuration...
