Choosing your words carefully
More and more companies will start to get their message out to their markets as they make the steady and sure transformation into AI. Getting messaging right with regard to your AI-evolved product can’t be overstated because it’s something companies consistently struggle with. As companies pivot to include AI in their product offerings, they will need to be thoughtful about how AI capabilities and features are communicated because misleading messaging can lead to disillusionment among existing users. AI PMs will need to ensure that the language used is reflective of the evolved product’s true capabilities and manage expectations accordingly.
As a PM, I’m always interested in how companies articulate their AI offerings and value because I rarely see them getting it right. Most of the time, AI features are communicated as a silver bullet, priming their customers for an experience they’re rarely going to experience...
