Summary

We covered a wide range of material in this first chapter. We covered all the major disciplines within on-page optimization: body content, title tags, meta tags, heading tags, and code quality and load speed. We examined lower-weight SEO factors such as image filenames, alt tags, text attributes like bold and underline, outbound links, and discussed the benefits of larger websites with regularly freshened content. Finally, we examined over-optimization and how to avoid it, and delved into the fundamental principles of conversion science.

Now we are ready to put these core concepts into practice as we learn to take WordPress' innate functionality to the next level by learning how to customize WordPress' settings for maximum search benefits.