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Using CiviCRM

You're reading from   Using CiviCRM Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRM

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Product type Paperback
Published in Feb 2011
Publisher Packt
ISBN-13 9781849512268
Length 464 pages
Edition 1st Edition
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Table of Contents (21) Chapters Close

Using CiviCRM
Credits
Foreword
About the Authors
About the Reviewers
www.PacktPub.com
Preface
1. Achieving Your Mission with CiviCRM FREE CHAPTER 2. Planning Your CRM Implementation 3. Installation, Configuration, and Maintenance 4. CiviCRM Basics: Moving through the System and Working with Contacts 5. Collecting, Organizing, and Importing Data 6. Communicating Better 7. Fundraising: Money for Your Mission 8. Growing Your Membership and Interacting with Members 9. Managing Events 10. Interacting with Constituents: Managing Cases 11. Providing Support: Grant Management 12. Telling Your Story: Building Reports 13. Customization, Community, and Cooperation Index

Perfection is the enemy of the good


CRM systems and their functional components such as fundraising, ticket sales, communication with subscribers and other stakeholders, membership management, and case management are essential for the core operations of most non-profits. This can lead to a legitimate fear of project failure when changing them. However, this fear can easily create a perfectionist mentality, where the project team attempts to overcompensate by creating too much oversight, too much contingency planning, and too much project discovery time in an effort to avoid missing any potentially useful feature that could be integrated into the project. While planning is good, perfection may not be good, since perfection is often the enemy of the good.

CRM implementations risk erring on the side of what is known, somewhat tongue-in-cheek, as the MIT Approach. The MIT approach believes in, and attempts to design, construct, and deploy, the "Right Thing" right from the start. Its big-brain...

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